How do you make an optometrist stand out? Start by not doing the standard front facing eye for a logo. (Seriously, 99% of all logos are like that – we’ve done the research!) Besides, the profile view is way more interesting!

Strong typography to match the icon with sharp points makes it clean and crisp – perfect for a company promoting vision. 

The balance with any logo project is finding the balance between fitting within the particular industry and yet standing out among the competition. This is why this logo resonated with the doctors and their patients alike.