After working together on various projects from time-to-time with the non-profit that she was in charge of, we were honored to be a part of Marie Robinson’s transition to private practice!

It was important to communicate a warm, personal approach to counseling so we used a hand-drawn font for “MRobinson” which conveys approachability while also exhibiting professionalism with a more business-like font choice for “counseling”.

Drawing from her Caribbean island roots, we incorporated Marie’s favorite flower (the hibiscus) as well as some playful negative space island waves. We chose dark brown to compliment the gradient sunset orange.

The great appeal to this color combination is that it works well in any configuration.

Once we (quickly) landed on the overall look and feel for M.Robinson’s brand, we then had the pleasure of building the website: